Random ideas for marketing your Teen Challenge social enterprises.
Specific Business Cards
Make separate business cards for your different enterprises. Have an attractive business card that features the Lawn Care business with an appropriate photo and specific contact information. You can use a photo of a beautifully kept lawn, a student on a lawnmower or a graphic of grass etc. Using lot’s of green on this type of card furthers your message. Be sure to remember to use the TC logo to help “brand” your social enterprise as a part of Teen Challenge, but the logo doesn’t have to be the most prominent feature on the card.
If you have a jewelery social enterprise, why not a business card with a feminine type and a photo of your best jewelry? This card can be included with all purchases and be sure to offer a couple if someone wants to share your information with a friend.
Percentage off or Free Items cards
For thrift stores, provide donors with %Off Cards. Naturally, giving your donor something shows you appreciate them. The card can also be used by the donor to help someone they know personally who is in need, and you’ll increase traffic and sales in your resale store. All important benefits.
For jewelry business, give customers a percentage off card on their next purchase, or for them to give to someone else for their first purchase. This encourages more sales, and gives you the opportunity to share your message with a wider audience.
For lawn care businesses, give percentage off cards to your customers to give to their friends. Offer 50% off leaf removal for regular customers or referral incentives such as 50% off when 5 new customers, mention their referral. As long as your customers are happy with your work, they will be your best method of advertising.